Kendrick Lamar Shares New music “The heart half 5,” Deepfakes Kanye, OJ, Will Smith in Video: Watch - Pitchfork

There’s a new Kendrick Lamar tune on earth. It’s referred to as “The heart part 5.” It’s the rapper’s first single just before his lengthy-awaited damn. comply with-up Mr. Morale & The big Steppers and his first new song as a lead artist on account that 2018. in the video, directed by Dave Free and Lamar, the rapper’s face morphs into a couple of deepfakes, together with OJ Simpson, Will Smith, Jussie Smollett, Kobe Bryant, Kanye West, and Nipsey Hussle. The lyrics commonly align with the grownup he’s akin to, discussing bipolar disease when he’s West and homicide when he’s the late Hussle. It opens with this quote attributed to Oklama: “i'm. everyone.” Watch it below.

The tune turned into produced by means of beach Noise, the creation and songwriting trio of Matt Schaeffer, Johnny Kosich, and Jake Kosich whose other production credits include varied tracks through baby Keem. “part 5” additionally comprises instrumental contributions from Kyle Miller and Bekon. It appears to pattern “I desire You” via Marvin Gaye. 

in the video’s credits, Deep Voodoo became credited for doing the deepfake work, which is the studio run with the aid of South Park creators Trey Parker and Matt Stone. There’s additionally a “particular thanks” shout out to Stone and Parker. past this year, it was suggested that Lamar became producing a brand new reside motion comedy alongside the duo.

Lamar announced Mr. Morale & The big Steppers in April with the aid of tweeting a link to his Oklama website. The albumâ€"his final LP for TDEâ€"arrives may also 13. In August of final year, Lamar launched his Oklama web page with a word discussing his longtime label. “may probably the most high continue to make use of properly Dawg as a vessel for candid creators. As I proceed to pursue my lifestyles’s calling,” he wrote on the time. “There’s elegance in completion. And all the time religion in the unknown.” He these days teased the album with a photograph showing the LP as two CDs and a e-book.

“part 5,” as the title suggests, is the latest installation of his long-working “The heart” singles series. The tracks have all the time arrived prior to the liberate of a much bigger project. 

It follows Lamar’s performance on the Pepsi tremendous Bowl LVI halftime demonstrate back in February. The rapper took the stage alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige. In October 2020, Lamar looked alongside Busta Rhymes on the new music “seem to be Over Your Shoulder,” later acting on child Keem’s “latitude Brothers” and “family unit Ties.” “family unit Ties” went on to win the surest Rap efficiency award at the 2022 Grammys.