Keanu Reeves curiously likes NFTs now - The Verge

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Keanu Reeves interestingly likes NFTs now New, three comments

He's signed up as an marketing consultant for a metaverse-centric foundation

by means of Mitchell Clark Jun 23, 2022, 3:40pm EDT Share this story

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He's now not laughing at them anymore. picture: Fluf

It appears like Keanu Reeves might also have had a transformation of heart round NFTs. In December, the actor became despatched into peels of laughter after my colleague Alex Heath asked him in regards to the thought of digital scarcity and digital collectibles. Reeves commented that digital objects are effectively reproduced.

Now, though, he's joined a challenge from Non-Fungible Labs, performing as an advisor for a application known as the Futureverse foundation, which goals to enrich "the digital and physical worlds throughout the aid of different artists and creative communities." based on The Hollywood Reporter, that comprises introducing traditional artists to NFTs and funding their efforts.

Reeves, reacting to a query about NFTs.

The artwork connection here isn't precisely a surprise — Reeves' companion, Alexandra provide, is a prolific artist whose work has been featured in quite a lot of displays, in keeping with her web page. She's additionally an marketing consultant to the foundation, and she or he features heavily in a video launched by Non-Fungible Labs to announce and clarify the initiative.

In that video, grant talks about how NFTs will also be used to convey artists into "a new possible economic system." That lines up neatly with what the Futureverse basis's web page describes as its mission: to build "a metaverse where any one can entry and create in an open, prosperous, and different world." still, the basis's first charitable provide principally gave the impression to center of attention on the physical world rather than the metaverse: it gave paintings historian Nana Oforiatta Ayim one hundred,000 euros to help her curate Ghana's exhibition at a global artwork reveal in Venice. (To be clear, I feel that seems like a beautiful admirable donation.)

In a press release from the Futureverse basis, furnish calls it "one of the most unique initiatives I've worked on" and says she looks forward to "dreaming up a brand new model for arts philanthropy." in the meantime, Reeves' remark reads slightly more general:

i am honored to be becoming a member of Non-Fungible Labs' efforts in cooperation with Alexandra grant for the magnificent application and possibility of the Futureverse groundwork, in guide of artists and creators globally.

still, teaming up with an NFT mission as an guide for its charitable basis that explicitly goals to get artists into the metaverse is quite an evolution from laughing on the concept that NFTs may be beneficial. Non-Fungible Labs has somewhat addressed the video of Reeves laughing at the conception of NFTs, which a person posted according to its Futureverse basis announcement on Twitter together with the question, "Did he change his opinion about NFTs?" The business answered: "greater than an NFT."

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