Magnolia network shows Go to HBO Max and CNN Originals Go to Discovery+ as Warner Bros. Discovery maintains Streaming capabilities Separate, for Now - Hollywood Reporter

The enterprise is expected to element its lengthy-time period streaming plans on its quarterly earnings call Thursday.

Magnolia community's Chip and Joanna Gaines Dimitrios Kambouris/Getty photographs

Warner Bros. Discovery in the end plans to launch a unified streaming service, one for you to elevate the complete breadth and depth of content from the likes of HBO, Warner Bros. and Discovery Inc.

For now, although, the enterprise's existing streaming services HBO Max and Discovery+ will continue to be their own items, and on Thursday the business took its first step in the usage of its bigger content library to support these two offerings.

For starters, the business pointed out that "opt for" programming from Magnolia network, the three way partnership between Discovery and Chip and Joanna Gaines, would launch on HBO Max in September. which will include a new sequence, Fixer upper: The castle, which sees the hosts fixing up their personal home.

The programming shift is the first time that legacy Discovery programming could be introduced to HBO Max. The content will continue to be obtainable on Discovery+.

on the equal time, the company additionally stated Thursday that CNN will get its own "hub" on Discovery+, with CNN common collection like Stanley Tucci: searching for Italy and Anthony Bourdain: ingredients Unknown becoming a member of the carrier. Some HLN programming and CNN original films will even be attainable on Discovery+, with different CNN programming (like Chris Wallace's upcoming reveal) being purchasable on HBO Max.

"true crime, meals and commute programming are among the many most watched genres for Discovery+ viewers, so these titles from CNN will healthy correct in with our optimum-in-category assortment of unscripted content," stated JB Perrette, president and CEO of Warner Bros. Discovery streaming, in a press release.

In an announcement of his own, CNN CEO Chris Licht mentioned the deal would "extend the reach" of CNN's content material.

CNN originals had been part of CNN+, the cable news channel's unwell-fated subscription streaming provider. WBD shut the carrier down simply a few weeks after it launched.

Warner Bros. Discovery executives are expected to element their lengthy-time period streaming plans on the company's income name Thursday, notwithstanding the programming moves suggest that no merger of Discovery+ and HBO Max is impending.