Apple music Replaces Pepsi as Sponsor of tremendous Bowl Halftime reveal - diversity

Apple track will take over because the sponsor of the NFL's super Bowl halftime reveal, changing Pepsi because the key backer of the annual spectacle that usually attracts one of the vital biggest single tv audiences of the yr.

"track and activities hold a special location in our hearts, so we're very excited Apple music can be a part of tune and soccer's largest stage," spoke of Oliver Schusser, Apple's vice president of Apple music and Beats, in a prepared observation. "We're looking forward to even more epic performances subsequent 12 months and past with the Apple song super Bowl Halftime show."

Apple has in fresh months proven a more desirable interest in sports. Its streaming platform has struck deals with main League Baseball and foremost League Soccer to exhibit video games to subscribers. sports rights have long been the province of typical media groups like Fox, Disney, Paramount international and NBCUniversal, however know-how groups like Apple and Amazon have made an even bigger play for those rights as they searching for to trap buyers to their new broadband subscription-video capabilities. Amazon, for its part, is now a massive NFL associate thanks to its control of rights to "Thursday nighttime soccer."

the first tremendous Bowl with Apple because the halftime sponsor will take place on Sunday, February 12, 2023 in Glendale, Arizona. Apple track expects in coming months to present sneak peeks of its concepts via its social handle, @AppleMusic, on TikTok, Instagram and Twitter.

"We couldn't feel of a extra acceptable companion for the area's most-watched musical performance than Apple music, a service that entertains, evokes, and motivates millions of individuals worldwide in the course of the intersection of music and technology," talked about Nana-Yaw Asamoah, senior vice president of accomplice strategy for the NFL, in a press release.

The league said greater than 120 million viewers watched the halftime demonstrate that accompanied super Bowl LVI. The extravaganza featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, marking the first time these 5 artists performed together on stage. beneath Pepsi, different halftime performances have included The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, girl Gaga, Katy Perry, and Bruno Mars.

however Pepsi referred to in may additionally that it will now not return because the halftime demonstrate's sponsor in 2022, opting for to walk away from a decade-lengthy affiliation that moved the experience far from a roster of basically rock musicians like Bruce Springsteen and Tom Petty and the Heartbreakers in choose of a new neighborhood of artists who are liked by way of the more youthful generations that advertisers and the NFL are trying to find to court docket. The NFL become talked about to be seeking vastly larger annual payments for the sponsorship rights.

For years, each and every halftime demonstrate become handled generally one-off experience, with a new sponsor coming in each and every year. Coca-Cola and Oscar Mayer have been among the many software's earliest backers. In 2000, on-line broking service E-trade kicked off a 3-12 months stint because the sponsor of the experience. Tire brand Bridgestone in 2008 aligned itself with the halftime application for five years, helping The Who, The Black-Eyed Peas and Madonna, amongst others. Pepsi, which in the beginning sponsored the halftime exhibit for super Bowl XLI in 2007, which featured Prince, launched its ten-yr sponsorship of the mid-video game efficiency in 2013.

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