NFL has a new halftime show sponsor - CNN

ny CNN company  — 

Apple song is changing Pepsi as the new sponsor for the NFL's tremendous Bowl halftime reveal.

The multi-12 months partnership turned into announced Friday and financial terms weren't disclosed. In a press release, the NFL observed that it "couldn't consider of a more acceptable accomplice" for the demonstrate. The halftime reveal is most-watched musical efficiency of the year, with a hundred and twenty million people looking at this yr's efficiency.

Apple track's sponsorship starts at the next tremendous Bowl on February 12, 2023, in Glendale, Arizona. more details concerning the display, including performers, should be released within the coming months on Apple song's social structures.

Pepsi (PEP) has been the NFL's halftime demonstrate sponsor for the previous decade. despite the fact, it announced in can also that it changed into ending its halftime display sponsorship, youngsters it still continues to be the league's official tender drink after a ten-12 months deal struck ultimate may.

Pepsi isn't the best beverage company dialing lower back its presence on the massive video game. Anheuser-Busch introduced earlier this yr that it ended its extra-than-33-yr-historical unique contend with the super Bowl, allowing different alcohol manufacturers to leap in. for instance, Molson Coors (tap) immediately purchased a 30-second spot.

The tremendous Bowl robotically receives more than 100 million viewers in the united states, a gold mine for advertisers. variety these days pronounced that Fox, which is airing subsequent year's online game, is "essentially bought out of industrial inventory," with a number of spots going for "north of $7 million."

–CNN's Jacob Lev contributed to this document.

0/Post a Comment/Comments